We helped them boost enrollment with a site as epic as their canoe journeys.
Northwaters & Langskib offer unique canoe programs for youth that build bodies, hearts and minds in the Temagami wilderness of Ontario, Canada. They needed a fresh visual direction, as well as an efficient site plan that made sense of years of architecture creep.
From sitemap planning through wireframing, we crafted a UX plan that reorganized content based on current enrollment status. During our visual design phase, we featured Northwaters & Langskib’s lush library of photography and brought a rustic, adventurous feel to the site that incorporated local topography accents and just the right amount of earthy texture.
The site that we built for Northwaters and Langskib improved their registration funnel, helped showcase their awesome adventures in a more visual way and, most importantly, empowered their lean team to take control of all content updates with minimal support moving forward.