Choose Responsibility is a nonprofit organization that stimulates conversation about the presence of alcohol in American culture; more specifically, they focus on how this affects young adults ages 18-20. They strive to empower young adults to make responsible decisions about alcohol in their lives.

The founder is John McCardell, former president of Middlebury College. John believes the drinking age should be lowered to 18 so young adults in the 18-20 age range don’t resort to dangerous measures to acquire alcohol. The idea is that by teaching people at an earlier age how to drink responsibly, it will lead to better habits in the future.

John came to us needing a better website, and that’s exactly what we gave him. Watch him talk about his positive partnership with Union Street Media.

Check out the Union Street Media YouTube Channel to watch other happy clients speak about their work with us!