Site Launch: SSG Advisors - USM Interactive

Site Launch: SSG Advisors

August 1, 2017 by Dave Saraceno

We are thrilled to announce the launch of a newly designed website for SSG Advisors. From their three headquarters in Burlington, Washington D.C. and Seattle, SSG spurs economic development all over the world. How? By helping businesses and community leaders find shared value. They’ve consulted for NGOs and nonprofits on projects relating to threats posed by extremism, empowering farmers to fight food insecurity, and mobilizing investments in new foreign markets.

They’ve partnered with the likes of Google, Microsoft, and the U.S. Army. We partnered with them to refine their brand’s digital image, and to make room online for their newly expanded services.

One challenge on this project was organizing their Services section in a way that would feel intuitive to a user. Keep in mind, SSG has thousands of clients globally, all with different needs. By keeping navigation paths shorter with less pages rather than longer, we encouraged users to self-sort according to their interest. The four drop-down options under What We Do serve as the first step in a crucial information-finding path. We’ve worked with SSG Advisors before, so it was both an honor and a treat to support them in their latest evolution.