We’re very excited to announce the launch of the new Farm and Wilderness website – WOOHOO!! This marks the second website we’ve collaborated with the F+W team on, and we couldn’t be more happy with how it turned out. F+W was one of the first websites we built when we made the big switch over to WordPress about 7 years ago – crazy how time flies by. The first site was developed just prior to responsive programming, but did an amazing job at helping parents get all the information they needed to enroll their child into camp.
We wanted to preserve the rustic, outdoorsy design that the F+W community had come so accustomed to, but the biggest challenge was how best to re-introduce users to all the amazing content that Camp had developed over the last few years. The solution was to introduce “featured content” panels that could be repurposed throughout the site to provide users with blog posts, activity information, and most importantly, calls-to-action for registration and their newsletter.
It’s so exciting to see the results of amazing collaboration and trusted partnerships.