If you’ve ever watched a World Cup or Olympic ski event, chances are you’ve seen World Cup Supply’s products. They sell everything from mountain fencing, numbered bibs, and race gates to score cards and orange plastic cones. They have an immense warehouse full of specialized products and until recently had relied solely on their print materials to generate their yearly sales push. We here at USM/Interactive are unabashed about our love for winter sports (sometimes the length of our work day is direct correlation to the amount of fresh snow on the ground), and being able to work with WCS to improve how they displayed their products and interacted with their clients was a large undertaking. We reassessed their product categories, gave them a featured product widget on the homepage, and integrated a smooth video page for their training videos.
Check out the new World Cup Supply website: http://www.worldcupsupply.com