Jonny Adler  was the MAR convention and was approached by Michelle Riggen-Ransom from to talk about using social media.

In true Union Street Media form, Jonny gets down to business and gives you a clear task and takeaway to get you rolling with Facebook. Complete with an example.

Maybe we should get Jonny to write more here on the blog, eh?

A bunch of other folks from the convention also talk about how they use social media. Twitter gets props, ActiveRain, Trulia etc all get some props and ideas of how people are using the tools.

Video after the jump.

Facebook is a great way to stay in the peripheral vision of your customers


And yes, in case you’re curious, Jonny is a dreamer, but his heart’s of gold.