Flash and SEO: Google now does Flash - USM Interactive

Flash and SEO: Google now does Flash

July 2, 2008 by USM Interactive

Google just announced that they have made some improvements to how they crawl (i.e read) Flash content.

Some highlights:

  • This only applies to SWF files, not FLV (FLV is a common video format used with Flash).
  • Googlebot will read the text from the SWF (not images that look like text, but actual text content).
  • Google will discover web addresses that are in the SWF file.
  • Google will not discover web addresses inside SWF files that do not use text as the link

There’s a few more points so if you’re geekily inclined, read the Google Flash announcement.